What's up everyone, welcome BACK... to the blog where currently my team and I are preparing to film for our portfolio project! The first thing that we decided to tackle this week was the production company logo.
For the name, we decided on RGB Productions. It combined all of our names in a cool way but it was also related to digital screens and televisions. I wanted to emulate the digital RGB pixel display in the logo animation itself. So, what I did was...
I opened After Effects 2026 (the version is important and I'll tell you in a moment) and started with a base animation that opens the title card from white. Then that white pixelates and zooms out to show the logo.
Once I had that first step down, I continued the motion being pushed from the first set of letters into a 3D chunky version of the logo (and added "PRODUCTIONS" at the very bottom). I then proceeded to add lights into the scene to give the logo some dimension and weight. The "PRODUCTIONS" was coming in too early behind the logo so I decided to pre compose that layer, copying over the same light setup, and creating a rough mask so that it would not appear behind "RGB". The 3D space in After Effects received a huge overhaul in the most recent update, bringing 3D objects and textures natively to the software. While I won't be using 3D objects here, the text also received some slight quality of life updates which I am enjoying.
Finally, I added all my effects on top of the precomposed project. I added some fluid motion, a lot of glows so you would feel the impact, digital pixelation to connect to the double meaning of RGB, and finally, a huge helping of chromatic aberration to add again to the RGB idea.
FX Stack for RGB White Logo
RGB White Logo after adding FX Stack
FX Stack for 3D Logo
3D Logo after adding FX Stack
And here is the finished product!
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